"Before I built websites, I spent 18 years understanding what makes businesses actually work, how customers think, what earns trust, and what makes someone pick up the phone."
That experience isn't background noise. It's the reason my websites perform differently to what most designers produce. I spent time working directly alongside tradespeople and small business owners.
I saw the same problem everywhere: brilliant businesses, electricians, builders, roofers, and landscapers, doing great work and winning almost nothing through their website.
Invisible online. Losing jobs to competitors with a halfway-decent Google presence. I decided to fix exactly that. No agency. No juniors. No account managers. When you work with me, you're working with the person who's actually thinking about your business, designing your site, and building it. Start to finish.
My clients are trades businesses and small firms across Surrey, London and Hampshire who are serious about growing. The brief is always the same: a proper website that wins work. That's what I build.