"I spent 18 years in motor trade customer service. The whole time, I was quietly teaching myself to code and design in the evenings. Not for a job. Just because I loved it."
When I eventually made the jump, I took a role as a marketing manager at a large roofing merchants. That year changed everything. I sat across the table from dozens of tradespeople and small business owners, and saw the same thing over and over again. Dated, template websites that weren't getting the phone ringing. Businesses doing brilliant work, completely invisible online.
I knew I could fix that. So I went out on my own. No agency. No junior designers. No account managers. Just me - with 18 years of understanding what real working people need from a business, and the skills to build it. Every site I build is done with that in mind. Not built to win design awards. Built to win you work.